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GiftLegacy eContact Awards

We congratulate the 25 "Gold" sites, the 25 "Silver" sites and the 25 "Bronze" sites. Each organization will receive an award trophy to show their excellence in eMarketing. Many gold sites have received eGifts, and several have raised multimillions in eGifts. eMarketing of planned gifts on the web is steadily becoming a major force in planned giving.

During 2008 the GiftLegacy/GiftLaw servers had over 45 million page-views. With hundreds of thousands of donors and professional advisors getting their gift planning information online, we are recognizing top GiftLegacy sites with substantial numbers of eNewsletter and web site contacts.

Reasons for high eContact rates

1. Large eNewsletter distribution that brought donors and advisors to their web site.
2. Easy one or two click access from their Home Page to the Planned Giving Home Page.
3. A short "easy to type" planned gifts web page address printed on all their GiftLegacy Literature (quarterly print newsletter, brochures, ads and postcards).

  • Gold
  • Silver
  • Bronze
  • Steps to Success
Steps to Success:
1. Develop a plan to collect more e-mail addresses from both donors and advisors.

2. Use the Member's Section to personalize your site and add new content regularly.

3. Add the "Weekly Thoughts" and your organization's news to the headers of your eNewsletters.

4. Periodically review the coordination of your web site, eNewsletters and eLiterature with your marketing director and webmaster.

5. Attend an Internet Marketing Seminar to maximize the effectiveness of your eMarketing program in Washington DC-Jun. 24-25; Chicago-July 15-16; Camarillo-Oct. 7-8.

6. Attend an eDesign Seminar to learn how to personalize, print and distribute the GiftLegacy royalty-free eLiterature in Washington DC-June 26; Chicago-July 17; Orlando-Sept. 16, Camarillo-Oct. 9; Washington DC-Oct. 14.

7. Attend a Wills/Gift Annuities/IRA Rollover Marketing Seminar to learn how to launch and market successful campaigns for these popular gift plans in New Orleans-Mar. 28; Atlanta-Apr. 20; Orlando-Sept. 16; San Francisco-Sept. 23; Washington DC-Oct. 14.
 
*Since a gift planning site is intended to provide philanthropy, education and motivation, Crescendo believes that the page-view count method is the most accurate method. One user opening one page equals one page-view.